Created in 2012 in Nigeria by Sacha Poignonnec and Jérémy Hodara, Jumia was able to become the ecommerce leader in Africa in just 4 years. With record growth, it has seen sales multiplied by 5 in the last two years. Today, Jumia is active in 12 African countries, employees 1800 people and has delivered over 1.6 million orders in 2015.

China, which represents 13.3% of global GDP, is the world leader in export and the top economic powerhouse. According to the IMF, it has been surpassing the US in terms of GDP and purchasing power since 2014. For the last 30 years, China has been experiencing wave after wave of reforms that encourage foreign investment and export, resulting in annual growth rates of almost 10%.

99designs shares their journey of going from a ‘small Aussie company’ to an international marketplace, and everything they learned along the way.

Expanding your business to international markets is no easy feat. While going abroad is a great way to grow your sales, especially when you’ve hit a wall in your home market, it also comes with a host of risks and challenges.

We’ve partnered with our friends at Lengow to create a comprehensive white paper to guide you through online cross-border sales in Europe.